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Pathways to Success in Sport Tourism Post-COVID19

The first video in the series “Pathways to Success in Sport Tourism Post COVID 19.” Don Schumacher, President of DSA Sports LLC in Cincinnati, will provide practical and realistic tips from his forty years of experience in the industry on how to rebuild sport tourism for your destination.

  • Don Schumacher's experience and knowledge of the sports travel industry is unrivaled. This was evident when Don conducted a strategic review of the Palm Beach County Sports Commission. After new sports facility development occurred in The Palm Beaches coupled with increased resources provided to our Sports Commission, Don was the first person I called to discuss strategies to prepare for the future. Don's analysis was insightful, detailed, and comprehensive. Applying his industry knowledge to our unique landscape allowed us to create a strategic plan to enhance operational efficiencies and grow our business. Furthermore, sourcing Don and his vast knowledge through the National Association of Sports Commissions brought our Sports Commission great credibility. Today, we are in the process of implementing changes to our organization and adopting a strategic plan based on recommendations offered by Don.
  • To build a successful program, you must first have a successful TEAM behind the effort. This includes outside 3rd party participation and someone who has “been there and done that”. Our choice was Don Schumacher & Associates. Don’s knowledge of the industry and industry/destination needs is second to none and he leads the field of sports tourism. When we decided it was time to build for the future, Don was the first person that we got involved with the project (2008 & 2013) for feasibility, research and consultation. This year that vision becomes reality. I personally recommend Don to other destinations because of his thorough work ethic.
  • I had the distinct pleasure of working with Don when he consulted with the City of Round Rock on a facilities audit. Don went to great measures to research Round Rock, our facilities, user groups and potential for the future. With his experience and knowledge on a national level, the report was thorough and comprehensive and provided the information the City Council and City Manager needed to make tough decisions. Don’s consulting did not end with the delivery of the report. He continued to check with us to make sure we had all the information we needed and answer any questions we had.
  • I have been especially pleased at how Don shapes his recommendations for each destination as a unique opportunity, not merely repackaging information.
  • Don is an excellent resource with his vast sports facility and sport tourism experience. I have been a part of several projects that included Don and he has always been spot on with his recommendations. I have and will continue to recommend his services. He is the gold standard in our industry.
  • Don Schumacher’s Analysis and Strategic Planning Report were precisely on point! Within two months of presenting the final report we were contracting new tournaments in our parks. The process and quick results far exceeded our expectations!
  • When we were creating the Cobb Sports Alliance we turned to the best in the sports business to help us – Don Schumacher. His thorough knowledge of the industry coupled with insightful research and a sports facility inventory assessment led our community to create a unique alliance that understands the power of working together to bring sports to our community. Three years later we still refer to Don’s work and insights to help guide our efforts. It was an exceptional project with exceptional results.