Don Schumacher, CSEE, has a lifetime of experience in the field of communications, family
entertainment, theme park marketing and operations, arena and stadium marketing and operations,
event management, sports marketing and facilities consultation. For almost forty years he has focused
his activities on sport tourism, and has consulted with more than 175 cities on strategies to increase
From 1994 until 2017 Schumacher was the executive director of the National Association of SportsCommissions (NASC), an organization he helped found in 1992 and which now has more than 850
members. He has earned the distinction of Certified Sports Event Executive (CSEE) from the NASC.
Don has been adjunct professor at Xavier University and Ohio University. He created a partnership with
Ohio University’s Graduate Program in Sports Administration to produce CSEE courses in conjunction
with the NASC. These include both online and live courses in sport tourism.
Schumacher is a nationally recognized speaker and consultant on the sports travel industry. He has
made many presentations for groups as varied as Destination Marketing Association International,
National Recreation and Parks Association, United States Olympic Committee, the Association of Luxury
Suite Directors, the TEAMS Conference, the World Congress of Sports, plus SportAccord and the Smart
Cities Sports Summit, two international conferences on sports business.
Schumacher has been invited to speak on the industry in international destinations including Madrid,
Lausanne, Ottawa, Quebec City, Beijing, Athens, Dubai, Cape Town, Tokyo, and Osaka. He has also been
a featured speaker at about twenty-five different state governor’s conferences on tourism.
In addition, Schumacher is continually consulted on industry questions relating to bidding procedures,
economic impact of events, and issues of concern to the future of the industry. He has served the arena
and stadium industry as a facilities manager, event promoter, and event bidder, owner, and developer.
He understands why event owners decide which cities and facilities are suitable for their needs, and
how cities can find these events. Schumacher has quoted regularly in industry publications and daily
newspapers, including the Wall Street Journal, New York Times, SportsTravel magazine, Sports Events
magazine, Sports Business Journal, and Athletic Business magazine. Schumacher was named one of the
“25 Influential People You Should Know” by Sports Events magazine.
In March, 2017 he was inducted into the NASC Hall of Fame as part of its inaugural class.