Strategic Planning and Training

STRATEGIC PLANNING & TRAINING
When a city, county or region wants to fully understand the many options available as they plan their approach to the sports event travel market, DSA has a proprietary training program that provides the answers.

This training program can be augmented by a strategic planning process customized for the realities of the specific market. In every case, we spend almost two full days working through all of the many, many options. We describe the choices and provide examples in every case.

SUBJECTS COVERED

	� Industry background	� The business of sport
	� Getting started	� Setting the direction
	� Strategic planning	� Developing the plan
	� Features/benefits of your area	� Scope of work
	� Corporate structure	� How to bid
	� Fundraising	� Finding sponsors
	� How to find events	� Member benefits
	� Creating your own event	� Helpful tips
	� Local communications	� Think sales!
	� Economic impact of events

INTERNATIONAL ASSOCIATION OF CONVENTION AND VISITOR BUREAUS
The IACVB offers an Executive Program in Destination Management leading to designation as Certified Destination Management Executive (CDME).

Don Schumacher and Don Anderson of Purdue University were asked to develop a two day course in Sports Destination Marketing and Management known as �The Team as Marketers and Developers of Sports Tourism and Events.�

This course is offered about twice a year as an elective in the CDME course of study. During the two days, the �Two Dons� lay it on the line for bureau executives! Between them, they offer a blend of the academic and practical that gets to the roots of what it takes to be successful in the sports event travel industry.

OUR CLIENT LIST INCLUDES

Columbus, Georgia
Detroit, Michigan
Tampa, Florida
Louisville, Kentucky
Des Moines, Iowa
Gwinnett County, Georgia
Charlotte County, Florida
Wausau/Central, Wisconsin
Grand Rapids, Michigan