Welcome to Don Schumacher & Associates, Inc.


Don Schumacher

Don Schumacher, president of Don Schumacher & Associates, Inc. (DSA), has more than forty-five years’ experience in the field of communications, family entertainment, theme park marketing and operations, arena and stadium marketing and operations, event management, sports marketing and facilities consultation. For the past thirty years he has focused his activities on the sports event travel market, and has consulted with more than fifty cities on strategies to increase their share of this market.

In addition to his role as president of DSA, he is also the executive director of the National Association of Sports Commissions (NASC), an organization he helped found in 1992 and which now has more than 500 members nationwide. He has earned the distinction of Certified Sports Event Executive (CSEE) from the NASC.

Don is a member of the board of directors of the U.S. Travel Association (U.S. Travel).

He has served as an adjunct professor in Xavier University’s graduate program in sports administration, teaching courses in sports marketing and event planning and management. He is currently involved as an advisor to an undergraduate program in sports marketing for Northern Kentucky University. In addition, he team teaches an elective course on sports destination marketing and management in the Destination Management Association International (DMAI) Certified Destination Management Executive (CDME) Program.

Mr. Schumacher’s experience includes the following:
  • Hanna Barbera Productions, Account Executive
  • Hanna Barbera Enterprises, Director Latin American and Far Eastern Operations
  • Taft Theme Park Group, Director Sponsorships and Promotions
  • College Football Hall of Fame and Galbreath Field, General Manager
  • Cincinnati Riverfront Coliseum (now U.S. Bank Arena), President - Developed the 1987 World Figure Skating Championships and the 1987 NCAA Midwest Region Championships, along with dozens and dozens of family shows, concerts, and many other sporting events.
  • Riber Sports Marketing, Vice President - Created the Greater Cincinnati Sports and Events Commission, worked with the LPGA Championship, Kroger Senior Classic, World Cup of Golf, Cincinnati Cyclones Hockey Club and developed promotions for various Procter & Gamble brands.
For nine years, he served as the executive director of the Greater Cincinnati Sports and Events Commission. During those years, Mr. Schumacher brought a number of high profile events to Cincinnati including the 1991 U.S. Gymnastics National Championships, 1992 NCAA Southwest Region first and second round games, 1992 diet Coke Skaters’ Championships, 1994 AT&T Skates of Gold, 1996 NCAA Hockey Championships, 1997 Women’s Final Four, and the 1998 Conference USA Basketball Tournament.

DSA sold more than $26 million in seat licenses for Paul Brown Stadium, the home of the Cincinnati Bengals. And, DSA marketed premium seats, club memberships, and luxury suites for the Kentucky Speedway, a motor racing complex 35 miles south of Cincinnati.

For the Kentucky Speedway project, DSA also conducted the market analysis leading to the decision to proceed with construction of this $150 million racing complex.

DSA continues to conduct feasibility studies, market analyses, and seat license or club membership programs for the motor sports industry. Projects include Bluegrass Motorsports and Race Course, Iowa Speedway in Newton, Iowa, Pearl River Speedway in Choctaw, Mississippi, Cayuga International Speedway in Ontario, Canada and Spokane Raceway Park. in Spokane, Washington, and a potential new motor sports complex outside Minneapolis, Minnesota.

Don Schumacher is a nationally recognized speaker and consultant on the sports travel industry. He has made many presentations for groups as varied as the International Association of Convention & Visitors Bureaus, National Recreation and Park Association, United States Olympic Committee, the Association of Luxury Suite Directors, the Travel, Events, Management in Sports (TEAMS) conference, the World Congress of Sports, and SportAccord, an international conference on sports business.

Don traveled to Beijing in April, 2007 to Athens, Greece in June, 2008, Denver, Colorado in 2009 and Dubai in 2010 to address the SportAccord conference. The International Federations of Winter and Summer Olympic Sports own this conference, and Don has spoken at six of the eight events held since its inception. He has also been a featured speaker at more than a dozen state governors’ conferences on tourism.

In addition, Schumacher is continually consulted on industry questions relating to bidding procedures, economic impact of events, and issues of concern to the future of the industry. He has served the arena and stadium industry as a facilities manager, event promoter, and event bidder, owner, and developer. He understands why event owners decide which cities and facilities are suitable for their needs, and how cities can find these events. Don is quoted regularly in industry publications and daily newspapers, including the Wall Street Journal, New York Times, TEAMS magazine, Sports Events magazine, Sports Business Journal, and Athletic Business magazine.

In July, 2008 Don was named one of the “25 Influential People You Should Know” by Sports Events magazine.